Doubtful Side of Medical Technology
We are very obsessed with technology, particularly in using them to medical field. More and more medical equipments and devices invented and improved. But they say, newer may not mean it is superior. Technology contributes to a costly health service, and frequently lacking of evidence of its dominance to the present medical equipment or gadgets. Like what happened with the use of laser in surgery. In ’80s and 90′s, they became popular in melting the brain tumors. They were claimed to be accurate than the traditional way of cutting, suctioning or cauterizing the tumors. And eventually, evidences came out that lasers are expensive and slow. The effect on long-term patients was never been better and in some instances, actually became worse.
Tags: academic medical centers, brain tumors, famous physicians, image of the brain, new medical technologiesRelated posts
read moreMarketing Device That Gives Medical Technology Buyers What They Want
Survey most medical device companies and you’ll find that many have a product catalog on their website.
While rather dry and features-focused, catalogs still rank high as a medical marketing device.
But with marketing under more pressure than ever to
increase response rates
improve efficiency
track ROI
and better align themselves with sales…
…the reality is that medical device marketing resources need to communicate your brand, increase the volume of opportunities and quality prospects, and serve as a powerful sales tool.
Tags: communication gap, custom publishing council, medical device companies, medical device company, medical device marketingRelated posts
read moreAdvances in Hospital Medical Technology
Technology has contributed much in making tasks easy and fast. These advances in technology are being adapted to hospitals and medical centers. And because of this, record keeping is not that difficult to handle. Doctors can easily keep, update and transfer medical records for accurate diagnosis and treatment.
In the past years, record keeping would mean keeping personal records in a sheet of paper and being filed in individual folders. When there is a new update on patient’s record, new record sheets will be inserted to the files. If the patient is being transferred from one hospital to another, patient’s record will be faxed or mailed to another medical institution. And because of this, record keeping is very hard to handle.
Tags: accurate diagnosis, electronic medical records, health care centers, record sheets, risky technologyRelated posts
read morePredicting the Future – Forecasting Initial Sales Revenue For Novel Medical Device Technologies
Developing accurate forecasts is important to medical technology companies for both the financial and operational aspects of the business. Forecasts assist the finance group as they develop revenue plans, determine appropriate expense levels, and forecast the profitability of the company. The operations group uses forecasts to develop a production schedule, to make component buying decisions, and to plan for any required capacity changes needed to meet demand.
Developing a sales forecast for existing products can easily be arrived at by conducting a statistical analysis of historical sales data and then combining this information with anticipated changes in market dynamics, sales organization structure and pricing. Forecasting sales revenue and product utilization for novel medical technologies becomes much more difficult due in part to the lack of historical sales data and the unknowns associated with a new product in the marketplace.
Tags: medical device technologies, medical technology companies, new medical technologies, sales organization structure, target marketRelated posts
read moreNurses – The Key to Integrating Medical Technology
These days, the world of technology is filled with tools designed to improve patient care and make physicians’ lives easier at the same time. From electronic health records to remote monitoring devices, doctors today can streamline the process of managing patients simply by procuring the right gadgets and software programs – which is precisely what more and more are finally starting to do.
While tools such as EHRs can make the act of running a practice far more efficient for all involved, some doctors are finding it difficult to maximize the benefits of their investments for one major reason Their nurses aren’t on board.
Tags: electronic health records, integral role, medical field, technological training, tools and gadgets