Medical Devices vs Pharma An Investing Strategy
Pharma is the powerful subsector, and medical devicestechnology its smaller sibling within the huge healthcare industry. They are different enough that the two subsectors often move in opposing directions, enabling investors to stay diversified within the booming healthcare by shifting in and out of the two subsectors at appropriate times.
In a number of treatment areas, one sector can take away market share from the other. Take the huge heart disease market. While surgical interventions have become increasingly minimally invasive, pharmacological interventions, including thrombolytics, fibrinolytics, beta blockers, statins and anti-platelet treatments are covering a wider spectrum of acute coronary syndromes, sometimes eliminating the need for surgery.
Tags: acute coronary syndromes, blockbuster drug, insomnia treatments, medical device industry, target populationsRelated posts
read moreKnowing Who Reads Your Medical Device White Paper
To write a successful medical device white paper a writer has to know the who, why and how concerning buying decisions in hospital settings. A typical hospital is a complex enterprise that owns a tremendous variety of devices, supplies, gauges and drugs for monitoring, diagnostics and the treatment of patients and disease prevention. Hence, to manage thousands of pieces of medical technology hospitals have a complex system of supervision, which consists of many departments, elaborate policies, procedures and protocols. A sales person cannot just walk in and start pitching. Protocols and procedures must be observed.
The sales process related to a healthcare facility is both a science and an art. Successful marketing depends on a thoughtful approach. It takes patience when selling to a hospital or a laboratory, especially when dealing with high-ticket items. No hospital will make a rush decision to buy a million-dollar MRI machine with $100,000 in annual maintenance costs, for example.
Tags: capital budget, mri machine, technology advisory committee, thoughtful approach, typical hospital